数字营销及市场传讯经理Digital Distribution and MarCom Manager

1、负责通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。
Responsible for achieving the Group's and hotel's positioning objectives locally and internationally through public relations and promotional activities.
2、协助销售总监开发公关促销计划及制作预算。
Assist the Director of Sales in developing public relations and promotional plans and preparing budgets.
3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。
Maintain close contact with the media, local community, clients, and hotel headquarters; represent and promote the hotel's image.
4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。
Ensure all promotional materials and advertisements meet Group standards and maintain the hotel's good image and positioning.
5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。
Develop and implement public relations activities; responsible for producing promotional materials, media publicity materials, and arranging media coverage of the hotel.
6、开发并跟进酒店的各项市场活动。
Develop and follow up on the hotel's various marketing activities.

1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。
Communicate with the media, various marketing channels, and organizations and provide suitable materials to ensure they have sufficient information to promote the hotel's services.
2、积极主动组织丰富的市场公关及广告媒体的会议活动。
Proactively organize a variety of marketing, public relations, and advertising media meetings and events.
3、发布酒店重大事件及促销新闻。
Release major hotel events and promotional news.
4、建立，保持与广告商和公共关系组织的关系。
Establish and maintain relationships with advertisers and public relations organizations.
5、在本地市场内，通过参加各种营销活动，树立饭店的形象。
Build the hotel's image in the local market by participating in various marketing activities.
6、负责各类材料、图片、数据库，资料库和文档等。
Responsible for various materials, images, databases, resource libraries, and documents.
7、维护酒店和集团的形象。
Maintain the image of the hotel and the Group.
8、监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。
Monitor and ensure a full understanding of competitors' activities so that this information can be used in strategy development.
9、计划与协调酒店赞助的活动。
Plan and coordinate hotel-sponsored events.
10、发现并组织有关赞助活动去提高酒店在市场的形象。
Identify and organize sponsorship activities to enhance the hotel's image in the market.
11、参与准备和制定部门/小部门/分部门的目标。
Participate in preparing and formulating departmental/sub-departmental/sectional objectives.
12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。
Develop and execute marketing public relations/advertising media plans to achieve the overall hotel objectives with the media, and maintain contact with public relations clients.
13、参与准备战略计划。
Participate in preparing strategic plans.
14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。
Actively communicate with mainstream media to increase the hotel's exposure in the market or write articles.
15、掌握市场营销数据。
Master marketing data.
16、主动承担发展，执行酒店年度公关计划和广告活动。
Proactively take on the development and execution of the hotel's annual public relations plan and advertising activities.
17、在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。
Under the guidance of the Director of Sales, organize events including inviting media, local VIPs, corporate clients, travel agencies, and other relevant guests.
18、在团队内有效的工作。
Work effectively within the team.
19、遵守酒店酒店的行为准则。
Comply with the hotel's code of conduct.
20、遵守酒店酒店员工守则。
Comply with the hotel's employee handbook.
21、遵守酒店酒店的政策及程序。
Comply with the hotel's policies and procedures.