Senior Manager, Growth & Lead Generation
Location: United States, Georgia, Atlanta
Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 168845
Hiring Salary: USD 105,000.00 - 132,000.00 YEARLY
The Senior Manager, Growth & Lead Generation owns lead generation for IHG's Development Demand Center (DDC) and serves as the connective tissue between Americas Development and marketing. The role reaches current and prospective hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean.
Your day to day
- Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
- Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
- Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
- Design nurture programs that turn prospects into qualified leads.
- Partner with SDRs to improve lead quality and handoff.
- Track campaign performance and continuously improve conversion and pipeline contribution.
What we need from you
- 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing
- Bachelor's degree preferred, or equivalent professional experience.
- Experience building and executing nurture programs and marketing campaigns
- Experience with CRM and marketing automation platforms
- Strong analytical and campaign optimization skills
- Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media
- Experience collaborating with sales and lead management processes
- Strong communication and project management
Travel – less than 10% required
Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $105,000 to $130,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees.
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Who we are
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
- For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Hiring Salary: USD 105,000.00 - 132,000.00 YEARLY
